--- title: PMR Announces Expanded Representation of RATIONAL in MAFSI Region 12 description: PMR now represents RATIONAL in MAFSI Region 12, bringing operators expanded access to advanced foodservice equipment technology across the region. image: https://read.pmreps.com/hubfs/PMR%20Announces%20Expanded%20Representation%20of%20RATIONAL%20in%20MAFSI%20Region%2012%20header.png --- [1 (800) 836-2716](tel:800.836.2716) - - - - [![pmr-logo-full-color](https://read.pmreps.com/hubfs/pmr-logo-full-color.png)](https://pmreps.com/) [![pmr-logo-full-color](https://read.pmreps.com/hubfs/pmr-logo-full-color.png)](https://pmreps.com/) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - [About](https://pmreps.com/about/) - [Team](https://pmreps.com/team/) - [Territories](https://pmreps.com/territories/) - [Manufacturers](https://pmreps.com/manufacturers/) - [Media](https://pmreps.com/media/) - [Installations](https://pmreps.com/installs/) - logo - Industries - [Schools](https://pmreps.com/schools/) - [Restaurants](https://pmreps.com/restaurants/) - [Chains](https://pmreps.com/chains/) - [Healthcare](https://pmreps.com/healthcare/) - [Bar & Beverage](https://pmreps.com/beverage/) - [Blog](https://read.pmreps.com/blog) - [Contact](https://pmreps.com/contact/) - [Demo Request](https://pmreps.com/demo-request/) - [Service Request](https://pmreps.com/service/) Select Page - [About](https://pmreps.com/about/) - [Team](https://pmreps.com/team/) - [Territories](https://pmreps.com/territories/) - [Manufacturers](https://pmreps.com/manufacturers/) - [Media](https://pmreps.com/media/) - [Installations](https://pmreps.com/installs/) - Industries - [Schools](https://pmreps.com/schools/) - [Restaurants](https://pmreps.com/restaurants/) - [Chains](https://pmreps.com/chains/) - [Healthcare](https://pmreps.com/healthcare/) - [Bar & Beverage](https://pmreps.com/beverage/) - Blog - [Contact](https://pmreps.com/contact/) - [Demo Request](https://pmreps.com/demo-request/) - [Service Request](https://pmreps.com/service/) # Welcome to the PMR Foodservice Blog ![](https://read.pmreps.com/hubfs/PMR%20Announces%20Expanded%20Representation%20of%20RATIONAL%20in%20MAFSI%20Region%2012%20header.png) # PMR Announces Expanded Representation of RATIONAL in MAFSI Region 12 Published by [PMR](https://read.pmreps.com/blog/author/pmr) on Dec 22, 2025 1:45:50 PM PMR is proud to announce our expanded partnership with RATIONAL, now representing the full product line in MAFSI Region 12—including Alabama, the Florida Panhandle, Georgia, and Middle & Eastern Tennessee. [![rational logo](https://read.pmreps.com/hs-fs/hubfs/rational%20logo.png?width=529&height=154&name=rational%20logo.png)](https://pmreps.com/manufacturers/rational/) This expansion builds on a long-standing collaboration and gives operators across Region 12 direct access to one of the most trusted and innovative brands in commercial cooking equipment. ## What This Means for Operators & Dealers With RATIONAL now part of PMR’s Region 12 offering, customers will receive: - Expert product guidance from PMR’s knowledgeable team - Support tailored to menu, volume, and staffing needs - Solutions that improve productivity, streamline workflows, and deliver reliable results ## RATIONAL Product Highlights RATIONAL is a global leader in intelligent cooking systems known for performance, consistency, and operational efficiency. PMR customers now have access to the entire lineup, including: - iCombi Pro – An intelligent combi oven that automatically adjusts to food type, load, and desired results for consistent output and reduced waste. - iVario Pro – A multifunctional system that sears, boils, fries, and sous vide in one unit for speed and versatility. - iCombi Classic – A reliable, easy-to-operate combi oven for teams who want simplicity with high-quality performance. - iHexagon – A connected, high-efficiency system that blends microwave, steam, and convection to speed up service. - ConnectedCooking – A cloud-based platform for remote recipe management, equipment monitoring, and performance insights. - Accessories & Tools – Purpose-built racks, trays, stands, and smoking accessories that enhance workflow and long-term durability. ## A Strengthened Partnership RATIONAL’s decision to expand its partnership with PMR reinforces both teams’ commitment to innovation, efficiency, and dependable support. Together, we’re helping operators serve their guests with consistency and confidence. For more information or support selecting the right RATIONAL solution for your operation, contact us at [info@pmreps.com](mailto:info@pmreps.com) ### Ready to learn more about how RATIONAL can help your commercial kitchen? Start with our assessment to speak with a PMR expert: [![New call-to-action](https://no-cache.hubspot.com/cta/default/8232445/3ff251e1-6ca9-44ec-a3ac-0fbcfef056bc.png)](https://cta-redirect.hubspot.com/cta/redirect/8232445/3ff251e1-6ca9-44ec-a3ac-0fbcfef056bc) Tags: [RATIONAL](https://read.pmreps.com/blog/tag/rational) [Back to Blog](https://read.pmreps.com/blog) ### Subscribe Here! ### Lists by Topic - [Restaurants (23)](https://read.pmreps.com/blog/tag/restaurants) - [PMR Preview (19)](https://read.pmreps.com/blog/tag/pmr-preview) - [K-12 School Nutrition (12)](https://read.pmreps.com/blog/tag/k-12-school-nutrition) - [Vulcan (9)](https://read.pmreps.com/blog/tag/vulcan) - [Beverage (8)](https://read.pmreps.com/blog/tag/beverage) - [Healthcare (5)](https://read.pmreps.com/blog/tag/healthcare) - [Hospitality (5)](https://read.pmreps.com/blog/tag/hospitality) - [Ovention (5)](https://read.pmreps.com/blog/tag/ovention) - [Duke (4)](https://read.pmreps.com/blog/tag/duke) - [Perlick (4)](https://read.pmreps.com/blog/tag/perlick) - [Traulsen (4)](https://read.pmreps.com/blog/tag/traulsen) - [Trends (4)](https://read.pmreps.com/blog/tag/trends) - [Ventless (4)](https://read.pmreps.com/blog/tag/ventless) - [Winco (4)](https://read.pmreps.com/blog/tag/winco) - [Carlisle Foodservice (3)](https://read.pmreps.com/blog/tag/carlisle-foodservice) - [Convenience Store (3)](https://read.pmreps.com/blog/tag/convenience-store) - [Food Safety (3)](https://read.pmreps.com/blog/tag/food-safety) - [Hatco (3)](https://read.pmreps.com/blog/tag/hatco) - [ITW (3)](https://read.pmreps.com/blog/tag/itw) - [PMR (3)](https://read.pmreps.com/blog/tag/pmr) - [RATIONAL (3)](https://read.pmreps.com/blog/tag/rational) - [Waring (3)](https://read.pmreps.com/blog/tag/waring) - [Bakery (2)](https://read.pmreps.com/blog/tag/bakery) - [College & University (2)](https://read.pmreps.com/blog/tag/college-university) - [General (2)](https://read.pmreps.com/blog/tag/general) - [Griddle (2)](https://read.pmreps.com/blog/tag/griddle) - [Prince Castle (2)](https://read.pmreps.com/blog/tag/prince-castle) - [Spaceman (2)](https://read.pmreps.com/blog/tag/spaceman) - [Takeout & Delivery (2)](https://read.pmreps.com/blog/tag/takeout-delivery) - [Thermo-Kool (2)](https://read.pmreps.com/blog/tag/thermo-kool) - [Araven (1)](https://read.pmreps.com/blog/tag/araven) - [Charbroiler (1)](https://read.pmreps.com/blog/tag/charbroiler) - [Choice Equipment Company (1)](https://read.pmreps.com/blog/tag/choice-equipment-company) - [Correctional (1)](https://read.pmreps.com/blog/tag/correctional) - [Dinex (1)](https://read.pmreps.com/blog/tag/dinex) - [Dish Machines (1)](https://read.pmreps.com/blog/tag/dish-machines) - [Frying (1)](https://read.pmreps.com/blog/tag/frying) - [G.E.T. 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